About us

SD JEWELERS is a San Diego based Company which initially began in 2018. Since then, the Company has expanded and grown to have three locations in San Diego County. We are a family owned business with the focus on customer care and professional services.

Our background of Jewelry experience in our family is over 70 combined years, from Uruguay, Argentina, Mexico and now in the United States of America. We have great partnerships with local and overseas merchants and have been able to obtain many resources that assist us with providing great pricing for our customers. We believe every hardworking person or family with a goal of obtaining Jewelry should have it attainable. We provide financing, layaways system and everyday low pricing to help families obtain their goals.

In our communities, we support all Public Service personnel, City and State employees and welcome special discounts for their hard work and dedication to their communities. We are the only retail Jewelers in San Diego County to offer Citizen’s Thin Blue Line and Thin Red Line Eco-Drive Special Edition Watches. We are the only Retail Jewelry Store in San Diego County to offer Exclusive Law Enforcement pricing. Our family background includes prior Law Enforcement in San Diego, and we would like to express our gratitude to those who risk their lives everyday.